In Partnership with NXTUS

The FIFA World Cup 2026™ will be the largest sporting event ever staged — and a once-in-a-generation opportunity for Kansas businesses. Beyond the matches, the tournament will spark long-term economic activity, strengthening supply chains, hospitality, retail, cultural programming, and professional services.

This session will equip Wichita-area businesses with practical insights to prepare and compete. Together, the Kansas Department of Commerce, KC2026, and the City of Kansas City, Missouri will cover:

• Opportunities – Contracts, tourism, and services tied to the tournament

• Readiness – Tools to build capacity and visibility

• Cross-State Dynamics – Doing business across Kansas–Missouri to maximize impact

• Legacy – Showcasing Kansas’ story on the global stage and securing benefits beyond 2026

Unlock opportunities for your business to WIN with World Cup!